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Why beginners struggle with alcohol cravings...


 

I have this client.

 

Let's called him Julian.

 

Julian recently celebrated 40-days sober but said, "I still get triggered from time to time."

 

I asked him to recount the last time he felt triggered, and his response went a little something like this.

 

"I was walking down the high street, on a wonderful sunny day, and as I watched everyone drinking alcohol, I started to wonder what it would be like to have a pint. I don't get it. I won't go into McDonald's EVER. I have no problem avoiding pizza, so why is alcohol such a problem?"

 

I asked him if he found it hard to stop eating McDonald's food?

 

"No."

 

Ditto pizza.

 

"No."

 

Then I asked him if he were to Google 'The top five most addictive substances on the planet' would alcohol feature in the top 10?

 

"Yes."

 

I asked if we surveyed one hundred people and asked if we had a problem with alcohol, and we tried to quit, would it be 'hard as f**k' or 'easy peasy lemon squeezy', and what would be the predominant response?

 

"Hard as f**k."

 

I asked Julian if he thought giving up alcohol was 'easy' or 'hard?'

 

"Hard."

 

I asked him if I thought giving up alcohol was easy or hard?

 

"I don't know…hard?"

 

"Easy."

 

Finally, I asked him if he believed I had cravings when I stopped drinking.

 

"Of course,"

 

"No."

 

What do you think is going on here?

 

Leave your comments, below.